Day: September 8, 2011

Domain Names – A Look Back to History and Their Evolution

by JustinTechnologyLeave a Comment on Domain Names – A Look Back to History and Their Evolution

The domain names find their significance when it comes to identifying more than one IP addresses and are used in the URLs for the identification of web pages. For example, if you have a career placement site, then you would likely want to choose from the many  jobs domains, so that yours will be unique to your product or service so that clients can find you. The creation of the domain name system and the domain name servers (DNS) can be traced back to 1984.

When Wide Area Networks (WAN) were used to connect several computers, like ARPANET in the 60’s, there arose the need for identification to access different systems. With an increase in the number of connections, an effective system for the maintenance and regulation of domain paths all over the network was needed. In 1973 the Internet Protocol (IP) addressing system came into the existence so that various networking computers could be located easily. The newsgroups and the electronic mail (e-mail) gradually came into existence by the 70’s.A stable and easy-to-remember system was demanded with the growth in the number of users. The demand was for a system which was better than the IP system containing long and complex strings of numbers. The University of Wisconsin, in 1984, prepared a ‘name server’, the first of its kind. This made sure that the users, networking with several others, need not remember the detailed path to any other system. This led to the birth of the present-day addressing system. The implementation of the Domain Name System(DNS) took place a year after. Further, the ‘.com’, ‘.net’, ‘org’, etc. were introduced and were known as the top-level domain names. Thus one could expect a sudden change like ‘121.245.078.2’ getting converted to ‘yourcompany.com’.World Wide Web originated in 1991, shaped the public domain to exist by the domain registration. At first, the domain registration was free. But by 1992, due to the exponential increase in internet usage, Internet Assigned Numbers Authority (IANA) and National Science Foundation (NSF) created the ‘InterNIC’ to maintain and organize the growth of DNS services and registry. Gradually NFS stopped subsidizing domain registrations by 1995. InterNIC initially started to impose $100 as a fee for registration for 2 years. In 1998 the U.S. Department of Commerce published a document, called White Paper, outlining the transfer of domain name management systems to private organizations. Today domain registration is much cheaper at around $8.00 per year.ICANN (Internet Corporation for Assigned Names and Numbers) now accredits many companies to make an addition to the global domain name database called the Shared Registration System. Presently, there are more than 19 million registered domain names and 40,000 get registered every day.

5 Tips To Keep In Mind When Doing Keyword Research

by JustinTechnologyLeave a Comment on 5 Tips To Keep In Mind When Doing Keyword Research

Before we get into details, we should ask ourselves what keyword search really entails. Why would you need to conduct keyword research? Remember that you can only get the best results if you know what you are doing.

By definition, keyword research is one of the most vital things you can do if you are a beginner in the Search Engine Optimization (SEO) for your business site. This is done with help from tools such as Google AdWords. This way, you can get an avenue to the market and also a clue of what people are searching for when it comes to your products or services. These keywords will be of great benefit to you but you have to understand your customer base first and the market in general.

Suppose keyword research is new to you, the following 5 tips will help you catch the concept and have a better understanding of what keyword research really entails:

• First, you should use the best tools for keyword research.
There are several sites that offer keyword research tools. Out of experience, the Google AdWords has been found to be the best tool for keyword research. It is accurate and reliable compared to all other known keyword research tools. The Google AdWords tool will allow you to search by both topic and then by keyword. This tool allows researchers to get multiple results and is actually the best.

• Regroup the keywords into three groups.
Create three sets of keyword searches. This is important because you will be able to get the optimal amount of results. Make sure that the first group contains the most competitive terms, followed by the second group and put the least competitive terms in the third group. Regrouping will help you determine which words to allocate more time to while researching. The best way to do this is by creating a researched keyword list to help you determine the most competitive and also the least competitive keywords.

• Utilize the long-tail keywords.
These are the keywords which visitors target the most. These keywords display exact results for those customers searching for specific products from your site. This will make your site to have more visitors.

• Pay attention to competition.
Conducting keyword research by use of the Google keyword tool will actually give you a clue of competition under your field. This way, you will be able to determine the level of keyword competition. High competition will make you find the best keyword.

• Do not neglect less competitive keywords.
Focus also on these keywords since they will give you more progress during your search.

If you try implementing these key factors into your keyword research process and also focus on your site’s conversion optimization, you will begin to see a positive change in your revenue.