The Science of Race Car Driver Fitness

race car driverIn the world of sports and athletes it’s a given that football, basketball, baseball, and hockey players need to be in top physical condition to compete at the top of their field without injury.  Race car drivers, however, are not often thought of as athletes requiring physical conditioning and training.  After all, how much does it take to drive a car around in circles for hours on end?

On the contrary, recent studies have shown that race car drivers are just as much athletes needing to be physically fit as those that play traditional sports.

To test the strain that racing puts on drivers, devices were used to monitor their heart rates. … Read the rest

The Effects of New Technologies on Customers

Developments in technology over the years have changed the way that businesses interact with their customers. Gone are the days when a customer relationship management (CRM) program took care of all customer interactions. Social media has become a major influencer with the development of review sites and the sharing of information. Mobile and other touch devices are also changing the way we interact. This is all influencing the way that business is carried out and the way we interact with our customers.

Technology influences customer’s attitudes and behaviors. Opportunities exist and unfortunately dangers are lurking out there too. This requires a change in marketing focus as it should include the influence that emerging technologies have on customer behavior.… Read the rest

New Space Race is a Supernova of Investing Opportunity

space investingFor people who are interested in both space travel and investing, now would be a good time to look into putting some money into the stocks of some of the major players in the space travel business.  Lockheed and Boeing have always been two big names that give government contracts to develop parts for NASA’s rockets.  Recently, however, there are even more companies in which to invest, as we are at the dawn of a new space race.

This space race is not between countries, so much as, between companies; private companies experimenting with ways to bring space travel to the ordinary people. … Read the rest