The Science of Race Car Driver Fitness

race car driverIn the world of sports and athletes it’s a given that football, basketball, baseball, and hockey players need to be in top physical condition to compete at the top of their field without injury.  Race car drivers, however, are not often thought of as athletes requiring physical conditioning and training.  After all, how much does it take to drive a car around in circles for hours on end?

On the contrary, recent studies have shown that race car drivers are just as much athletes needing to be physically fit as those that play traditional sports.

To test the strain that racing puts on drivers, devices were used to monitor their heart rates. … Read the rest

The Effects of New Technologies on Customers

Developments in technology over the years have changed the way that businesses interact with their customers. Gone are the days when a customer relationship management (CRM) program took care of all customer interactions. Social media has become a major influencer with the development of review sites and the sharing of information. Mobile and other touch devices are also changing the way we interact. This is all influencing the way that business is carried out and the way we interact with our customers.

Technology influences customer’s attitudes and behaviors. Opportunities exist and unfortunately dangers are lurking out there too. This requires a change in marketing focus as it should include the influence that emerging technologies have on customer behavior.… Read the rest

Changes in Science, Space and Technology

There have been and will continue to be major changes in technological development this decade. From biotechnological research being conducted by Huntingdon Life Sciences Inc to the efforts being made to overhaul the energy grid, the 2010’s will see a wide range of achievements in the science, space, and technology industries. Three advancements in particular promise to promote a renewed interest in space research and the continued evolution of quicker Internet speeds:

spaceThe new James Webb Space Telescope—NASA’s new telescope will be more advanced and powerful than any tool the agency has ever used in order to peer into the depths of space.… Read the rest

Domain Names – A Look Back to History and Their Evolution

The domain names find their significance when it comes to identifying more than one IP addresses and are used in the URLs for the identification of web pages. For example, if you have a career placement site, then you would likely want to choose from the many  jobs domains, so that yours will be unique to your product or service so that clients can find you. The creation of the domain name system and the domain name servers (DNS) can be traced back to 1984.

When Wide Area Networks (WAN) were used to connect several computers, like ARPANET in the 60’s, there arose the need for identification to access different systems.… Read the rest

5 Tips To Keep In Mind When Doing Keyword Research

Before we get into details, we should ask ourselves what keyword search really entails. Why would you need to conduct keyword research? Remember that you can only get the best results if you know what you are doing.

By definition, keyword research is one of the most vital things you can do if you are a beginner in the Search Engine Optimization (SEO) for your business site. This is done with help from tools such as Google AdWords. This way, you can get an avenue to the market and also a clue of what people are searching for when it comes to your products or services.… Read the rest

To Kindle or Not to Kindle

There is an interesting debate going on in the world of consumer literature these days, and it’s not about what to read or not read, but instead it’s about how to do it. To Kindle, or not to Kindle, that is the question. Proponents say it encourages greater readership among reluctant consumers and entices younger readers into the vast world of literature. This is a major accomplishment and diverts the amount of attention that has been focused on electronic games. Meanwhile, Kindles, other electronic devices and e-books also offer larger numbers of writers the opportunity to have their works read and purchases.… Read the rest

Microsoft Launch New Digital Magazine

Microsoft has come out with a new online magazine Publicyte which is to be used  to promote its public sector initiatives.  The new magazine is led by Mark Drapeau, editor and chief.

Drapeau is hoping to make Publicyte, the digital magazine, “a great source of creative thought leadership on technology and innovation for different public sector verticals” such as government, education and health care. “We want to present Microsoft in a new light to influential people in the public and civic sectors and through the media that covers it.”

As well as Drapeau, the magazine will incorporate articles by other writers from Microsoft as well as contributions from writers out with the company. … Read the rest