For many coffee connoisseurs drinking coffee is more than just consumption of a beverage, it’s an experience. Every bean and every roast has a different flavor. And, like fine wine, it should be enjoyed not just guzzled down at the start of every morning. A lot of the quality of the coffee comes down to preparation.
Most of the time when you buy coffee at the grocery store, and even many coffee shops, the beans come pre-roasted. And if you don’t have a lot of time, or the desire, to roast your own coffee this is fine. You can simply take it home and put it right into your favorite home coffee makers.
The problem that some people have with pre-roasted coffee is the effect it has on the flavor. It doesn’t take much time for the flavor to be completely zapped out; leaving bland, less than enjoyable coffee behind. If you do buy roasted coffee it is important that you check the date and buy no more than a weeks worth at a time.
To obtain the optimum flavor, some avid coffee drinkers roast their own beans. It is a fairly simple process that can be done at home with a coffee roaster or even an old-fashioned popcorn popper.
Whether you like to buy roasted coffee or roast it yourself, as long as you enjoy it that is all that matters.